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‘Inside the Dream’ takes audiences behind the scenes of key moments in the lead-up to the French fragrance house’s five decades.
September 22, 2024
By: Lianna Albrizio
Mugler has released a documentary that takes audiences behind the scenes of key moments in the lead-up to the French fragrance house’s 50th anniversary.
“Inside the Dream” includes the making of the spring/summer 2024 runway show by Casey Cadwallader. Directed by Matthieu Menu and produced by Terminal 9, the cinematic journey blends unseen archival footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.
“Fifty years of Mugler is a testament to the power of bold creativity,” said Danièle Lahana-Aidenbaum, global brand president, Mugler fashion and fragrances. “With fashion creative director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler’s legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations.”
The cast includes fashion figures associated with the house of Mugler such as Pat Cleveland; Iman Bowie; Zendaya; Paris Hilton; Law Roach; Casey Cadwallader; Cyril Chapuy, L’Oréal luxe president; Danièle Lahana-Aidenbaum, global brand president Mugler fashion & fragrances; and Olivier Cresp, master perfumer DSM-Firmenich.
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